Social media management and social media marketing may sound like the same thing, but they are actually two different and essential components of your digital marketing strategy.
If you want to use your social networks to connect with your audience, you must make sure you are effectively using them. Social marketing involves the use of advertising to increase your following and reach.
You can post content, advertise, interact with your community, and provide customer service across multiple platforms. Your digital marketing strategy should address and position your brand to generate more business. The right platform is a question of understanding what kind of users each platform attracts.
If your business has multiple accounts, you may be looking for ways to streamline your workflow. Once you have decided on which channels you want to use you should consider how frequently you will post and what content will you post. Frequency and time of posts you select and what you will post.
